Cuil (pronounced Cool), a company dedicated to search technology, launched their new search engine on Monday, July 28.
It has been widely editorialized in popular SEO blogs that the likelihood of Cuil overtaking Google is slim due largely in part to Google’s enormous brand popularity. But, Cuil says that they can and will exceed Google [...]

Last week, our good friend Matt Cutts informed us that a Google PageRank update would occur over the next few days. By our calculations, this means that the updates most likely occurred over the weekend. Since Mr. Cutts “figured the SEO industry could use something to discuss, so I thought I’d [...]

Google announced the launch of their Webmaster Tools Access Provider Program last week on their official blog. The idea of this program is to introduce as many webmasters as possible to Google Webmaster Tools, which launched back in 2006.
The idea of this program is great. Google has made Webmaster Tools more accessible to the [...]

This session was presented by Tina Schweiger, the President of Spoonbend, Inc. last Wednesday at SEM for SMB, a SEM conference in Austin for small-to-medium businesses.
As Tina and her assistants handed out several fun things including sheets of company logos, legal size paper, safety scissors and glue sticks, I knew that this was going to [...]

Google introduced a new tool on June 24th called Ad Planner. Ad Planner is marketed as a research and media planning tool that will give advertisers another method of measuring their media audience and ROI. It seems to be targeted to reach the long-tail or niche consumers. Currently, Ad Planner is in a [...]

The use of trademarks within search marketing has, of course, been a hot topic for a number of years now. Unfortunately, the actual case law on this topic is limited and inconsistent. Google’s stance is that one can advertise using trademarked terms as part of one’s key phrase, but cannot use them in the copy [...]

Facebook has released a cute new application called Lexicon which calculates the bigram (two-word) frequency of potential keywords based on Facebook wall posts since January and pushes out a trend graph based on the data they have. This could be a valuable tool for clients who are interested in marketing to the Facebook [...]

Once the bane of all who wanted to mix form and function on the internet, Adobe has created a system to make Flash-based websites crawlable by search engines.
“Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that [...]

A new study reported on Slashdot suggests that the amount of value in business associated with the “long-tail”—that is, dealing primarily in smaller quantities for niche markets—is less a wonderful thing for businesses than recently assumed. In short, greed and fear play a big role here just like it does in everything economic. [...]