Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, [...]

The Paid Search world was in a tizzy last week over the announcement of Google’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google’s explanation of the tools’ functions, and just for fun, see if you can guess what two words triggered the uproar.
“Automatic Matching automatically extends your campaign’s reach [...]