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Archive for February, 2008

SMX West 2008 Day 3 Keynote

Thursday, February 28th, 2008

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google).
Question: Will search as we know it [...]

SMX West 2008: Just Behave, A Look At Searcher Behavior

Wednesday, February 27th, 2008

Just Behave, A Look At Searcher Behavior
Wednesday, February 27, 4:45pm-6:00pm
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Q&A Moderator: Gillian Muessig, President, SEOmoz
Speakers:
Michael Furgeson, Senior User Experience Analyst, Ask.com
Laura Granka, User Experience Research, Google
Ben Hanna, Vice President, Marketing, Business.com
It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount [...]

SMX West 2008 Day 2 Keynote

Wednesday, February 27th, 2008

Another day; another keynote. Yes, that’s a lame opening line, but I have not had enough coffee yet to write a good one.
This morning’s keynote is titled “Past, Present & Future of Search” and is being given by Louis Monier, VP of Products at Cuill (pronounced “cool”). Monier was at AltaVista in the early days.
Monier [...]

SMX West 2008 Opening Keynote

Tuesday, February 26th, 2008

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX.
The keynote is titled “Search 3.0, 4.0 & Beyond”.
In Danny’s nomenclature, Search 1.0 was the original content [...]

Eastern SEO: A Study of the Taiwan SEM Culture

Wednesday, February 13th, 2008

Apogee recently had the privilege of visiting and studying SEO in Taipei, Taiwan over the last few weeks. Our intention was to study the role SEO plays in Asia and how it differs, if at all, from SEO in the United States. Despite the obvious language barrier, we were able to gain some insight into [...]

5 Reasons SEM should Weather the (possible) Recession

Friday, February 8th, 2008

After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has [...]

2008 Predictions Update

Friday, February 1st, 2008

My 11th Search Marketing Prediction for 2008 has developed in an interesting way. A couple of weeks ago rumors swirled that Yahoo and Microsoft were yet again in talks, but nothing happened. As a result, I was glowing with pride at my soothsaying prowess.
Late yesterday, Microsoft changed the game with a public offer of $44.6 [...]