People have been discussing the imminent demise of SEO and SEO firms for several years now. This week, Mike Grehan jumped on the “SEO is Dying” bandwagon. I often agree with Mike’s opinions, but not this one.
The arguments always seem to boil down to the same “the web is changing” mantra. So far, these changes [...]

Recently Yahoo enlisted the help of Mike Moran author of Do it Wrong Quickly to do an extremely poignant blog about the most common pitfalls of SEM. These ideas are perfectly on target. Yahoo is suggesting not to target by position, not to focus on clicks, and giving advice about quality landing pages. Maybe it’s [...]

October was a tough month for PayPerPost (PPP) bloggers. Many PPP opportunities required a blog to have a certain PageRank to be eligible to take them. Unfortunately, right before the holidays, a very large number of PPP sites saw their PageRank drop to zero. Suddenly, they were unqualified for the better paying blogging opportunities.
Posts from [...]

The search engines provide a number of methods to control the advertising spend rate of your paid search campaigns. The most commonly used tool search engines offer is the bid limit. Assuming you have accurate data on the conversion rates of your keywords and know how much a lead or sale is worth, this is [...]

In a courageous show of unity against the oppression of Base 10 numbering systems, here is our list of a dozen predictions for the search engine marketing industry this year.
1. Management tools become the cost of having a seat at the paid search table, rather than a competitive advantage.
In past years, advertisers in competitive spaces [...]