There is no real science to paid search copy, especially during the holidays. It’s more of an art form than anything; at least that’s what I tell family members that think they’re better than me. The following are a few things that I have noticed help a paid search ad’s position and clickthrough rate during [...]

…And I feel fine.
A press release from IBM Global Business Services about a new report states that the advertising industry will experience greater disruption “in the next five years than occurred in the previous 50.”.
I’ve downloaded the twenty-four page report and will read it when I have time (February?), but I’m not sure I buy [...]

I’ve spent the last couple of days at the inaugural BlogWorld & New Media Expo in Las Vegas, Nevada. While there have been numerous mentions of search, there has been little that was blogworthy for a search marketing blog. One session, “A Futurist Look at Web 10.0″ was different. The presenter, Thomas Frey, is executive [...]

There’s been a lot of chatter recently about the new release of self service ad platforms embedded inside the social networks, Myspace and Facebook. Several months ago Facebook launched its Flyers interface, which offered advertisers the opportunity to embed their ads within members’ pages on a cost per click basis. Facebook recently upgraded this system [...]