When I looked at my list of action items for today I realized there was much to do in the world of client services, so much so that I was hoping I wouldn’t have to post a blog. However after seeing the posting on Search Engine Land that read “7 out of 10 Americans Experience [...]

A lot of people thought he was just being catchy, but the Notorious B.I.G. knew what he was talking about. An increase in monetary funds inevitably leads to an increase in personal and financial dilemmas. Unfortunately a congenital disorder known as: living in Brooklyn, cut his life short at the age of 24. Had Biggie [...]

Google’s Pay Per Action (PPA) offering has been in beta for several months. As part of the beta, we’ve been running a test campaign on Apogee-Search.com. The traffic volume has been disappointing, to say the least. The campaign has received over 250,000 impressions, and only a pair of conversions. We’re using the same ads that [...]

With last week’s inclusion of the Conversion Optimizer tool, Google Adwords is finally reaping the benefits of bid management automation through its DoubleClick acquisition. Sorry Microsoft, but at least you still have Vista: the next best thing since sliced arsenic bread. Albeit overwhelmingly useful that Adwords can now specify a maximum cost-per-acquisition (CPA) bid for [...]