We extended the previous test for Client B so that the data for the same time period was pulled down over a number of days. The hypothesis is that the data might change over time as Google performs analysis on invalid clicks and such. This theory did not hold up in the test:

Day
Time
Clicks
Cost
Impr

1st
2am
199
$759.52
128,242

1st
3am
200
$759.52
762.14

2nd
4am
200
$759.52
762.14

3rd
4am
200
$759.52
762.14

3rd
11am
200
$759.52
762.14

4th
4am
200
$759.52
762.14

4th
11am
200
$759.52
762.14

5th
4am
200
$759.52
762.14

6th
4am
200
$759.52
762.14

7th
4am
200
$759.52
762.14

8th
4am
200
$759.52
762.14

9th
4am
200
$759.52
762.14

10th
4am
200
$759.52
762.14

11th
4am
200
$759.52
762.14

12th
4am
200
$759.52
762.14

13th
4am
200
$759.52
762.14

We also ran [...]

If so, you most likely still missed the WSJ Online article about our pay-per-post marketing efforts. The article highlights the growing interest in sponsored reviews, and also draws attention to some of the issues businesses can come across when paying for honest, 3rd party reviews of their services.
Below is a quick blurb from the article [...]

Only a few writers have mastered the art of keeping it short and sweet. It took Dickens only 52 characters to sum up the French Revolution. Luckily for novices, Google and Yahoo! offer a total of 95 characters to create an ad for online products and services. However writing for character limits instead of content [...]

One little known, yet potentially salient fact about Google AdWords and bidding on trademarked terms, is that it’s not always the advertiser that chooses to bid on the trademark. We have seen cases where, depending on the match type chosen (and, perhaps, depending on how much money Google’s Algorithm predicts it can make for [...]

Continuing our series on Google AdWords API Data Consistency, we repeated yesterday’s test this morning, this time with a B2C lead generation client (hereafter Client B). Unfortunately, the results from this test were infinitely worse.
Fortunately, the results were still pretty darn good:

Time
Clicks
Cost
Impr

2am
199
$759.52
128,242

3am
200
$762.14
128,715

4am
200
$762.14
128,715

5am
200
$762.14
128,715

6am
200
$762.14
128,715

7am
200
$762.14
128,715

8am
200
$762.14
128,715

9am
200
$762.14
128,715

10am
200
$762.14
128,715

All the stats had settled out completely by 3am, and were quite close to [...]

For some time, we have seen a rumor floating around that data downloaded via the Google AdWords API can fluctuate for the first day or so after it is created. One theory is that it takes time for all the data to be registered from the various data centers.
To test the validity of this theory, [...]

Interesting article on Yahoo News covering a loosely formed coalition of bloggers that are trying to band together in order to form a labor union that they hope will help them receive health insurance, conduct collective bargaining and even set professional standards.
Jimmy Hoffa must be rolling over in Giants Stadium.

Is Google getting closer to solving consumer behavior? Yes and no, and yes, maybe. On Tuesday Susan Wojcicki, Google vice president of product management for advertising told Reuters Google would shy away from targeting consumer behavior. However on the same day Nick Fox, Google’s group business product manager, told ClickZ of the latest, nameless feature [...]