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Archive for July, 2007

Why a Blacksmith can never be an Algorithm

Tuesday, July 24th, 2007

An associate asked what I thought about Mahalo. In addition to pointing him to our previous post, Mahalo is a Ho’opa’ani, I gave him the following response which I’ve decided to share with you all.
In the real world the human touch is coveted; held in the highest regards for quality craftsmanship and skill. In the [...]

“Right round like a record, baby”

Thursday, July 19th, 2007

From the Search Sultan who brought you Search Engine Land comes: Sphinn (pronounced ’spin’), the newest social site for search and interactive marketers. Think of it as the area underneath the Facebook bleachers where all the geeks and misfits congregate to talk about what’s really going on throughout the web while looking generally standoffish.
The [...]

Google Health et al

Tuesday, July 17th, 2007

Yesterday News.com made mention of a horde of postings and literature that had been written by Google Veep, Adam Bosworth. One piece of information they focused on in particular was Bosworth’s interest in the development of the next generation of personal health records, or—Google Health. It’s been theorized that Google Health would be a web-based [...]

Major Shift in Search Engine Market Share Leaves Google at #1

Wednesday, July 11th, 2007

This week web measuring company Compete released the June market share for search engines. Google still leads the pack with 62% of the market share, so why are major publications like The New York Times covering this data? Evidently Google’s market share dropped five percent, in contrast to MSN’s market share that raised 5 percent. [...]

Ten Steps to Google Site Targeting Success

Tuesday, July 3rd, 2007

Google Site Targeting is a companion offering to Google Content Match. On the latter, ads are placed against particular keywords. Google’s system automatically places the advertising on pages with Google AdSense that thematically matches those keywords. Content Match is purchased on a Cost Per Click (CPC) basis.
Site Targeting, by contrast, allows an advertiser to place [...]