A few days ago, a former colleague asked the following theoretical question, “Which page on your site is the most important for search engines?”
I replied with my favorite answer to vague questions, “It depends.”
That answer clearly being insufficient, I passed along the following words of wisdom (or at least mild usefulness):
For most corporate websites, the [...]

Earlier this week The New York Times reported on several “man-made” search engines that are seeking to outwit the algorithms of Yahoo, and Google with manually edited results. One search engine in particular the article focused on is venture capitol backed Mahalo. Since the article spoke highly of their recently launched service I thought I [...]

Last week while bellying up to the SEO Roundtable I came across a small blurb about Google’s new Ad Text Ideas tool. With this tool an advertiser can plug in a variety of unique descriptions for their product or service. By selecting a combination of predetermined words, phrases, and locations the tool churns [...]

The effectiveness of Google’s content network may have been discussed in less than satisfactory terms on some blogs, namely this one, but you have to hand it to Google, they are making an effort to bring in better results from paid search on the content network, and by better results I mean more money into [...]

Last Friday AdWords unveiled its IP Exclusion tool. What is it? For the experts it’s pretty self-explanatory, for the amateurs maybe not so much. Since I have fallen in both categories throughout my paid search tenure I take it upon myself to break down its uses into two separate explanations that should be equally beneficial [...]

ComScore has released its web traffic figures for May and some of you may be surprised to hear that Yahoo had nearly ten million more unique visitors than Google. Maybe we should all rethink the amount of time we are dedicating to the different search engines in our paid search efforts. Then again, [...]

The recent focus on Google’s privacy issues has renewed the concerns many have about Google Street View. While general privacy concerns are valid (especially to those who frequent adult bookstores and such), to me the right of publicity is a greater issue.
The right of publicity “protects the business value of your identity” (Source: Tannenbaum Helpern [...]

The relationship between eBay and Google has not always been the most symbiotic of relationships in recent years, and it would be unlikely to expect any warm hugs between the two any time soon. The professional courtesy expected between the likes of the two giants was further corroded this past week when Google tried [...]

Privacy concerns regarding Google have been simmering for some time, but now they’ve blown up into a full conflagration. For those who don’t read the news, Privacy International has accused Google of poor privacy practices. Google has responsed quite testily. Here is some of the major coverage:
Original Press Release
Matt Cutts’ Reponse
Danny Sullivan’s Evaluation
TechCrunch Discussion
Of these, [...]

It’s been rumored that Yahoo is looking to up their previous bid of $1.65 billion to a solid $2 billion to purchase the social networking site Facebook. It’s also been rumored that Google might pop up out of nowhere with a larger offer. However as previously mentioned these are just rumors, [...]