Inside Adwords:
Rumored as in the works for months, Google has finally started beta testing a Pay Per Action financial model.
While I certainly applaud this as a way to ameliorate the fraud within Google Content, simple economics states that when risk is moved off the customer to another member of the supply chain, the customer will [...]

The dark side of Google Sitemaps

Fixin’ Supper has a nice write up on Bill Leake’s talk yesterday at SXSW.