SEO Book:
Frankly, Yahoo’s keyword suggestion tool hasn’t worked well for a few months, and hasn’t been working at all for a week or so. It’s sad to see one of the original tools of paid search management going away.
Hopefully, Yahoo will change their mind and bring it back.

The TechBeat:
Rob Hof points out the logical fallacy of the belief that anyone can start a company using Web 2.o: if it’s that easy, then everyone will be doing it, and rising above the noise becomes very difficult.
Web 2.0 continues to remind me of 1999…

Google takes steps to remove bombs from the index

When converting to Panama, keep a close eye on content match. We’ve seen the traffic and spend jump substantially on converted accounts.
It’s also now harder to see content match spend (you just see it by ad group rather than on the overview), so be sure to watch your account carefully and make sure content spend [...]

The Tech Beat:
Earnings of 19 cents a share, beating the expectations of 13 cents. Stock got beat up a bit in afterhours trading on some negativity in the outlook, but recovered and gained after CEO Terry Semel said Panama would be deployed by February 5th.
As most in the paid search industry know (or darn well [...]

Reuben Yau:
I’m not a big fan of Google Analytics as it won’t give a simple transaction list, but Reuben has a great way to at least understand from where your traffic is really coming.

Search Engine Guide:
Jennifer Laycock takes a look at link baiting, and declares that while it is effective, the only thing new about it is the buzz.

Yahoo! Search Blog:
With Google having hacked off the developer community by placing its SOAP API in an unsupported limbo, Yahoo promotes its own search APIs.
The biggest problem with this, of course, is that it doesn’t provide access to the Google SERPs. Most developers are not looking to simply base tools upon Yahoo! results.
Also, the Yahoo! [...]