Dart throwing, names in a hat, coin tosses, and binge drinking are all accepted formulas for devising a list of keywords for an SEM campaign. There is however differences in creating paid search keywords versus natural search keywords.
The main difference paid search keywords have in comparison to natural search is the breadth of generated [...]

While the majority of other blogs would have you read the top trends of 2007 I’ve decided to bring you the trends that are either in limbo awaiting their fate, or have moved from limbo to a fiery eternity. What happened? Where did these trends go wrong? Could we have seen this coming? Is there [...]

This afternoon I attended the PRSA teleseminar at Tocquigny Advertising’s downtown Austin office. The topic was “Leveraging the Social Web: How digital communities create dialogues to advance health care”. The instructors were Larry Weber, chairman of the W2 Group, and Bo Piela, senior director of corporate communications at pharma firm Genzyme Corporation.
To start, Larry pointed [...]

There is no real science to paid search copy, especially during the holidays. It’s more of an art form than anything; at least that’s what I tell family members that think they’re better than me. The following are a few things that I have noticed help a paid search ad’s position and clickthrough rate during [...]

…And I feel fine.
A press release from IBM Global Business Services about a new report states that the advertising industry will experience greater disruption “in the next five years than occurred in the previous 50.”.
I’ve downloaded the twenty-four page report and will read it when I have time (February?), but I’m not sure I buy [...]

I’ve spent the last couple of days at the inaugural BlogWorld & New Media Expo in Las Vegas, Nevada. While there have been numerous mentions of search, there has been little that was blogworthy for a search marketing blog. One session, “A Futurist Look at Web 10.0″ was different. The presenter, Thomas Frey, is executive [...]

There’s been a lot of chatter recently about the new release of self service ad platforms embedded inside the social networks, Myspace and Facebook. Several months ago Facebook launched its Flyers interface, which offered advertisers the opportunity to embed their ads within members’ pages on a cost per click basis. Facebook recently upgraded this system [...]

When I looked at my list of action items for today I realized there was much to do in the world of client services, so much so that I was hoping I wouldn’t have to post a blog. However after seeing the posting on Search Engine Land that read “7 out of 10 Americans Experience [...]

A lot of people thought he was just being catchy, but the Notorious B.I.G. knew what he was talking about. An increase in monetary funds inevitably leads to an increase in personal and financial dilemmas. Unfortunately a congenital disorder known as: living in Brooklyn, cut his life short at the age of 24. Had Biggie [...]

Google’s Pay Per Action (PPA) offering has been in beta for several months. As part of the beta, we’ve been running a test campaign on Apogee-Search.com. The traffic volume has been disappointing, to say the least. The campaign has received over 250,000 impressions, and only a pair of conversions. We’re using the same ads that [...]