Your professional source for all the latest Search Engine Marketing news and events.

Archive for September, 2006

How not to advertise your online service

Thursday, September 28th, 2006

John Battelle’s Searchblog:
In today’s flattened world, annoying (or, in this case, infuriating) marketing techniques are just a very poor idea. John’s post shows why.

Yahoo may purchase FaceBook

Thursday, September 21st, 2006

John Battelle’s Searchblog:
John reports that Yahoo is close to purchasing FaceBook, the social networking site for students. This would be a great acquisition for Yahoo and a major blow for Microsoft (who has also been pitching to acquire them).
Yahoo, if you purchase FaceBook, can you please allow us to run advertising on just FaceBook, instead [...]

Yahoo Warns; Market Over-reacts

Tuesday, September 19th, 2006

John Battelle’s Searchblog:
Yahoo suggests that growth in search marketing is slowing and the market thanks them with a 10% stock hit. C’mon Wall Street! It wasn’t as good as you thought it was a year ago, and it’s not as bad as you think it is now.

Google and Intuit QuickBooks

Thursday, September 14th, 2006

John Battelle’s Searchblog:
Google and Intuit have announced a partnership where Google AdWords (among other offerings) will be integrated into Intuit’s QuickBooks accounting software.
Google is getting increasingly savvy about locking up all the prime real estate, even though they don’t really know yet how they are going to make it work (who wants their CPA or [...]

Distribution of Clicks in SEO

Friday, September 8th, 2006

AOL Stalker:
Based upon the data gained from AOL’s data breech, this is probably the best analysis of click distribution I’ve seen so far.
While the data is specific to AOL, it likely has a high correlation coefficient with Google as Big G powers AOL’s search.
The author points out that nearly half of the searches do not [...]

Google and Foreign Languages

Wednesday, September 6th, 2006

Google Webmaster Central:
Another great post from GWC, explaining how Google handles relevancy in foreign languages. If you have a multilingual site, this is a must read!

Improvements to Google Cache Date

Wednesday, September 6th, 2006

Google Webmaster Central:
In the past, the date shown when checking Google’s cache was the day the page was last saved to Google’s cache. Googlebot first queries the server to see if the page has changed. If it has not, it does not download it.
As a result, one might see a very old date on the [...]

A Faster Route to Whole Paycheck

Friday, September 1st, 2006

Google Enterprise Blog:
I’m a fan of Whole Foods produce, and like the fact that they’re Austin-based, although they are a bit on the pricey end. I also like their new store finder, which is powered by Google Maps for Enterprise.