How not to advertise your online service
Thursday, September 28th, 2006John Battelle’s Searchblog:
In today’s flattened world, annoying (or, in this case, infuriating) marketing techniques are just a very poor idea. John’s post shows why.
John Battelle’s Searchblog:
In today’s flattened world, annoying (or, in this case, infuriating) marketing techniques are just a very poor idea. John’s post shows why.
John Battelle’s Searchblog:
John reports that Yahoo is close to purchasing FaceBook, the social networking site for students. This would be a great acquisition for Yahoo and a major blow for Microsoft (who has also been pitching to acquire them).
Yahoo, if you purchase FaceBook, can you please allow us to run advertising on just FaceBook, instead [...]
John Battelle’s Searchblog:
Yahoo suggests that growth in search marketing is slowing and the market thanks them with a 10% stock hit. C’mon Wall Street! It wasn’t as good as you thought it was a year ago, and it’s not as bad as you think it is now.
John Battelle’s Searchblog:
Google and Intuit have announced a partnership where Google AdWords (among other offerings) will be integrated into Intuit’s QuickBooks accounting software.
Google is getting increasingly savvy about locking up all the prime real estate, even though they don’t really know yet how they are going to make it work (who wants their CPA or [...]
AOL Stalker:
Based upon the data gained from AOL’s data breech, this is probably the best analysis of click distribution I’ve seen so far.
While the data is specific to AOL, it likely has a high correlation coefficient with Google as Big G powers AOL’s search.
The author points out that nearly half of the searches do not [...]
Google Webmaster Central:
Another great post from GWC, explaining how Google handles relevancy in foreign languages. If you have a multilingual site, this is a must read!
Google Webmaster Central:
In the past, the date shown when checking Google’s cache was the day the page was last saved to Google’s cache. Googlebot first queries the server to see if the page has changed. If it has not, it does not download it.
As a result, one might see a very old date on the [...]
Google Enterprise Blog:
I’m a fan of Whole Foods produce, and like the fact that they’re Austin-based, although they are a bit on the pricey end. I also like their new store finder, which is powered by Google Maps for Enterprise.