Link Building Blog:
Andy Hagans lays out a method of determining how trusted your site is by Google. Well, technically, it shows whether or not your site is untrusted by Google, but it’s a very useful technique.

GoogleBlog:
Judge Joe Griffin today approved the proposed settlement between Lane’s Gifts and Google. One third of the settlement is going to the attorneys in the case. The remaining $60 million will be paid via advertising credits.
One report has it that $3.80 will be paid for every $1,000 spent with AdWords over the last four and [...]

Inside AdWords:
Google now gives you the ability to see the number of invalid clicks your AdWords account has received. In this case, “invalid clicks” are the ones that Google catches before you are even charged for them. So, it doesn’t include any they miss initially, whether they catch them later or not.
Still, more visibility to [...]

Webmaster World:
If your minimum bids pricing on Google has shot up recently, you might want to read this thread from Webmaster World.
The net-net is that according to Google engineers, the following things were problems with the thread’s author’s website:

Not enought content.

The website needed a complete privacy policy on a new page as what [...]

Search Engine Watch:
Most indications are that Google’s new quality scoring system for landing pages are an attempt to address Made For AdSense paid search arbitrage sites. These are sites that use Google AdWords on inexpensive keywords to drive traffic to pages with Google AdSense links for more expensive keywords. There is no added value in [...]

Associated Press:
Click Forensics reports that the click fraud rate is up 0.4% from three months ago. I’m sure, however, that if we had just let it happen, it wouldn’t have increased.

John Battelle’s Searchblog:
The judge has tossed the KinderStart case, but there is room for appeal.

GoogleBlog:
Google explains that Schmidt’s comments were simply in reference to the theory of click fraud. Even if true, it indicates a lack of understanding of the point of view of their customers.
If anything ever causes Google to truly stumble, you can bet it’ll be connected to their hubris.

Rob Hof suggests that it’s too early for the criticism eBay is receiving over Google Checkout. He raises some very valid points. We’ll wait and see.

John Battelle’s Searchblog:
John chimes in on Schmidt’s comments on click fraud.