Pay Per CLick AdCenter
Al Scillitani’s article on managing trademark violations in paid search is a must read!

SEO Roundtable:
I’m not a big fan of pup-ups, but they do have their place (such as for surveys when leaving a site/page). The question is posed as to why are large advertisers clearly able to use pop-ups, when the AdWords rules clearly state that they can’t be used.
A comment from PK points out that one [...]

How to Juice Up a Site’s Rank:
Apogee Search president and CEO William Leake was featured in this morning’s Washington Post in an article exploring the importance of links in SEO.
Also featured was V7N’s John Scott.
All in all, a solid article. But, why is John the only one who got direct linkage!

MarketingVOX:
Click Forensics has released its first Click Fraud Index, finding a fraud rate of 14%. While this is certainly lower than the 20% number thrown around by some, it is much higher than the 0.75% refund offered by Google.

MarketingVOX
Merrill Lynch declares that a 28% projected growth in 2006 is too conservative. Of course, Google is growing both from an increasing market, and by grabbing share from its competitors. This makes growth projections difficult, to say the least.

MarketingVOX
As of July 1st, Google will be charging a per-use fee for its API into AdWords. Hopefully, it’ll be less prone to timeouts by then.

SEO Round Table
When setting up transaction types within Google’s tracking system, you have to enter in the value of a lead. This value is then stored in cleartext within Javascript for all your competitors to see.
Nice data security, Google…

Matt Cutts
Matt has an extensive review of Google Calendar, which has just entered beta. If you want to try it out, you might want to hurry and sign up. If it’s like other recent Google Betas, they’ll be shutting it down soon due to “unexpected demand”.

Search Marketing Standard is going to be the first print magazine to focus exclusively on the search engine marketing industry. I’m certainly looking forward to seeing it.

SEOMoz
Randfish observes that newly created links do not impact SERPs until they have been in Google’s index for a number of months. At Apogee Search, we have observed this behavior for some time.
In fact, I believe that the need for link aging is responsible for much of what people refer to as the “Google Sandbox”. [...]