Your professional source for all the latest Search Engine Marketing news and events.

Archive for March, 2006

A Linking Controversy

Friday, March 31st, 2006

SEOMoz
Matt Cutts has yet again spoken out about links. Rand makes a number of poignant points in reply.

What’s a couple of billion dollars among friends?

Thursday, March 30th, 2006

The Tech Beat
Google announces its intention to sell up to two billion dollars worth of stock (the irony of this article being on Yahoo is noted).
Rob Hof speculates that this could be to purchase Facebook.
While the coordination of the numbers is interesting (Facebook management recently stated that $2 billion was the buyout number they were [...]

Matt Answers Questions

Wednesday, March 29th, 2006

Matt Cutts: Gadgets, Google, and SEO
Matt answers a number of questions from Monday. Most interesting is the following:

Q: “My sitemap has about 1350 urls in it. . . . . its been around for 2+ years, but I cannot seem to get all the pages indexed. Am I missing something here?”
A: One of the classic [...]

Google continues search dominance

Tuesday, March 28th, 2006

John Battelle’s Searchblog
John reports on the latest search marketshare numbers.
Short version: Google and Ask gained ground; everyone else lost ground.

Lower Tier PPC Engines

Tuesday, March 28th, 2006

Brad Fallon
Brad recommends the lower tier PPC engines (Kanoodle, Miva, etc.) as sources of low-cost traffic. In my experience, most are not even worth trying. While they can get you significant traffic at a very low cost, it is usually worthless traffic. I’ve run campaigns that drove thousands of clicks without a single conversion. It’s [...]

GOOG joins S&P

Friday, March 24th, 2006

John Battelle’s Searchblog
That will help keep the price inflated.

MSN adCenter increasing traffic

Thursday, March 23rd, 2006

adCenter Blog
MSN is in the process of increasing the adCenter traffic to 70% (the other 30% comes from Yahoo). This will have an impact on Yahoo traffic for many advertisers.

Cockroaches in the SEO Industry

Wednesday, March 22nd, 2006

Leann Pass
Leann reports on a firm, ParamountWebMasters, that cold called one of her clients. The firm claimed that the client’s site was engaging in dangerous SEO practices, and was about to be banned by Google.
Leann’s reputation in the industry is of squeeky clean search engine optimization, the client knew this, and told the firm “no [...]

Yahoo engaging in bid jamming?

Wednesday, March 22nd, 2006

Search Engine Roundtable
Reports are that they Yahoo! Finance division has their own Yahoo! Search account, and are engaging in bid jamming. While certainly these two divisions are managed entirely seperately, the practice creates a perception of impropriety.

AltaVista Founder Dies

Tuesday, March 21st, 2006

Search Engine Watch
Paul Flaherty, the founder of Alta Vista, has died. No details are available yet, but it is sad to lose one of the founders of our industry.