Your professional source for all the latest Search Engine Marketing news and events.

Archive for December, 2005

The Long Tail and Analytics :: Why Analytics Need to Get Better

Friday, December 30th, 2005

Text Link Brokers
Rob has written an excellent article on website analytics, and what they need to do better.

Online Holiday Shopping Roars Past Forecasts

Friday, December 30th, 2005

E-Commerce Times
Solid numbers for Christmas 2005. What remains to be seen is whether the increase in online sales came primiarily from an increase in overall sales, or whether it was canabalized revenue from the offline world.

Google founders Brin and Page to finance indie film

Friday, December 30th, 2005

Boing Boing
They say money corrupts, but money also distracts.

Interview: For AOL/Google, The Devil Is In the Details

Thursday, December 29th, 2005

John Battelle’s Searchblog
John interveiws Marissa Mayer (on her vacation, no less) to get further clarification on the AOL-Google deal.

Google Base Makes A Jump

Wednesday, December 28th, 2005

Web Pro News
Google Base now inserts a jump page between itself and its linked content. This is likely a first step towards adding an advertising mechanism to their system.

Yahoo! Acquisitions since Overture

Wednesday, December 28th, 2005

SEO by the Sea
William Slawski’s blog is becoming one of my favorite SEM blogs.
Here, he looks at the acquisitions Yahoo! has made since they purchased Overture in October 2003. This sort of analysis is a good way to determine a large company’s strategy.

Microsoft waking up?

Monday, December 26th, 2005

Ian McAllister’s Blog
MSN Program Manager Ian McAllister refers to a pending MSN deal with a “Tier 1 Internet Company”. Maybe Earthlink? I don’t really know, but MSN needs to make a big move here.

Can Google Read Your Mind?

Monday, December 26th, 2005

SEO by the Sea
William Slawski looks at a new Google patent (United States Patent Application 20050283468), which focuses on personalization of search results, based upon previous queries by the individual.

Microsoft, Google Settle Dr. Lee Suit

Monday, December 26th, 2005

John Battelle’s Searchblog
I missed this entirely in the run up to Christmas, but the employment spat over Dr. Kai-Fu Lee has been quietly settled. No details seen so far.

AOL-Only Bidding in AdWords?

Monday, December 26th, 2005

The Search Engine Marketing Weblog
Brad Hill comments on the rumor that the AOL-Google deal will allow for seperate bidding on AOL keyword advertisements. More financial control on Google’s content partners would certainly be a welcome development.