Your professional source for all the latest Search Engine Marketing news and events.

Archive for October, 2005

Google May Try TV Ad Sales; ‘Dream On,’ Say Media Buyers

Friday, October 28th, 2005

MarketingVOX
It’s not clear that Google has figured out the game for print advertising. Perhaps it’s too early to be expanding into yet another area.

No SEO Apprentice for Martha Stewart

Thursday, October 27th, 2005

Matt Cutts: Gadgets, Google, and SEO
While still not enough to make me actually watch reality TV, apparently the latest victim on Martha Stewart’s The Apprentice is an SEO professional. His last ditch appeal had to do with her ranking on the keyword “recipe”. Reports are that he even used the term “SERPs”.

Uncoverthenet.com PR0

Thursday, October 27th, 2005

ABAKUS SEO Blog
Uncoverthenet.com, one of the biggest directories that doesn’t start with the Letter Y, received a Page Rank of 0 in the latest PR update. ABAKUS supposes that it has received some sort of penalty. While that is probably the case, I think it is very likely that this is instead some sort of [...]

Testing your searches on Jagger2

Wednesday, October 26th, 2005

The Google algorithm update Jagger2 is live on only one datacenter at this point. If you wish to see how your keywords will perform under Jagger2, you can test them at http://66.102.9.104/.

Jagger2 Update Info

Wednesday, October 26th, 2005

Matt Cutts: Gadgets, Google, and SEO
Jagger 2 is the second is a series of three Google algorithms that are currently rolling out. We aren’t seeing any real hits to our clients yet, but we’re watching closely.

Gates Welcomes Google Competition

Wednesday, October 26th, 2005

E-Commerce Times
Perhaps Microsoft is truly waking up to the trouncing they’ve received at the hands of Google. Microsoft is a very tough company when roused, but they have a lot of work to do to catch up with Google.

New Google Travel Teaser

Wednesday, October 26th, 2005

John Battelle’s Searchblog
List two destinations, put in your travel dates, and receive quotes from Experia, Hotwire and Orbitz. It didn’t pass the information along properly when I selected travel dates next year (I’m starting to price a return trip to the Rose Bowl), but otherwise, it seems to work well. Thanks go to Katie for [...]

Google Base: All your base are, in fact, belong to us

Wednesday, October 26th, 2005

Ars Technica
Google Base looks to be a publically searchable database system. Users will be able to upload whatever data they wish. Some think Google’s main goal here is a classified ads system a la CraigsList. Thanks, Chris, for the link.

SEO Mistakes: Unwise comments

Tuesday, October 25th, 2005

Matt Cutts: Gadgets, Google, and SEO
Of course, placing comment tags in your code about how you’re hiding text is a bit on the stupid side, but more interesting is the reference to using CSS to hide text. If Google is not already looking for this, they soon will be.

Yahoo! Search Marketing Lowers the Budget Bar

Monday, October 24th, 2005

ClickZ
This is a smart move that Yahoo should have made months ago.