ClickZ
The new program allows advertisers to purchase advertising on a specific AdSense page. The cost is based upon a CPM, not a CPC, so be careful. Content ads like this tend to have lower click through rates, and lower post click conversion rates, than search-based advertising.

MarketingVOX
This will be interesting to watch, classified advertising online can be a very effective technique. While the volume Google brings will be of interest, there may be some resistance to a pay per click model.

E-Commerce Times
The long awaited launch of MSN PPC is here! We’ll be exploring the insides over the next few days and will report here when we know more.

E-Commerce Times
While no one is going to claim that Microsoft has been successful in the search engine wars, the corporate battlefield is littered with the bodies of companies who thought that Big M would never figure it out.

E-Commerce Times
Unlike most of the big dot coms, Amazon is focusing on their core business. What a concept!

i, cringely
The accusation is a serious one: that Google builds in a negative expectation as one attempts to optimize one’s AdWords account by lowering bids. While one test does not evidence make, this certainly warrants close study and evaluation. In the meantime, some caution may be in order (in case the accuation is accurate):

Raise [...]

Matt Cutts
I’m proud to say that no LCG or Apogee-Search SEO customer has ever received a penalty from Google, but if you’re not so lucky, Matt will walk you through the steps of requestion reinclusion into Google’s index.

E-Commerce Times
That’s a hell of an addition to their war chest!

E-Commerce Times
Ok, so it doesn’t have anything to do with search marketing, but I wanted to chime in. The author of the linked article has it exactly right: it’s iTunes that matters, not the iPod. A while back, I got the Creative Labs 4GB Nomad. I absolutely loved it and used it just about everywhere. [...]

MarketingVOX
This could get ugly. Geico claims that they can sue competitors who purchase the term “Geico” to drive people to their sites. In fact, that limited guidance given by Geico v Google suggests otherwise. Of course, that doesn’t mean Geico can’t sue.