Your professional source for all the latest Search Engine Marketing news and events.

Archive for August, 2005

Survey: Deliverability Is Emailers’ Top Concern

Wednesday, August 31st, 2005

MarketingVOX
Given the quality of most email campaigns, I should think they would be more worried about the effectiveness of the emails that are delivered.

Google Print Faces More Opposition

Wednesday, August 31st, 2005

E-Commerce Times
Just like with email subscriptions, Google’s opt out system is going to irritate many people.

Yahoo Ad System Repaired, Time to Restore Good Name

Tuesday, August 30th, 2005

MarketingVOX
I know we’re talking about complex systems, but why does Google never seem to have this sort of trouble?

YellowPages.com Taps GSD&M As Agency

Friday, August 26th, 2005

Yahoo! Search Marketing Works to Restore Access

Thursday, August 25th, 2005

ClickZ
Managing Yahoo! accounts has been a pain this week. Hopefully, they’ll have all the bugs worked out shortly.

Claria Revamps Management, Readies for Metamorphosis

Wednesday, August 24th, 2005

MarketingVOX
They can metamorphis all they want; they’ll still be Gator.

Google Launches IM

Wednesday, August 24th, 2005

E-Commerce Times
It seems clear to me that Google’s long term play has less to do with simple search, and a lot to do with general communications. Google Talk is in beta, and requires a GMail account and password to use.

Google Tests “Commercial” Results In Organic Listings

Tuesday, August 23rd, 2005

ClickZ
They don’t look like commercial listings to me. It looks like Google is playing around with showing related searches to people’s queries.

How the Affiliate Marketing Industry Is Dealing With Fraud

Tuesday, August 23rd, 2005

E-Commerce Times
Good overview of the potential pitfalls of affiliate marketing.

Google Offers Shares, Seeks Global Piece of ‘Pi’

Friday, August 19th, 2005

MarketingVox
In a move that is both surprising and aggressive, Google files for a $4 billion stock offering. Added to their approximately $3 billion in current cash, that would be a fairly impressive war chest.