Marketing VOX
Some interesting information on the demographics of the big search engines. In most cases, either Yahoo or Google will tend to generate more traffic for a particular company. An advertiser should always test both, however.

E-Commerce Times
Most notably, 70% of the people surveyed said they were “were unlikely to purchase from, or even return to, a Web site after encountering these pet peeves.” While for certain highly horizontal products, pop-ups can be effective, but they’re also very risky.

Marketing VOX
More competition is certainly welcomed in the search engine space, but I have to wonder if Ask.com has sufficient search volume to make the management effort worthwhile.

USA Today
On a goofy front of the search engine wars (e.g. mapping applications), it turns out Microsoft was using a very old picture of the Apple Computer campus.

Marketing VOX
So, Yahoo changes their search algorithm, and SEO professionals say that the results are illegitimate. And, in other breaking news, the sun came up this morning and the sky is blue.

After much waiting, there is finally an official
Google Toolbar for Firefox.

ClickZ
Local Search can be difficult for advertisers, as the traffic volumes often do not justify the management time involved. Any improvement in this area is welcomed!

Ecommerce Times
Google has also increased market share from 35.9% to 37.6%, mostly at the expense of Yahoo and MSN. Clearly, Google is winning the early rounds of this phase of the search engine wars, and it’s unclear how Yahoo and MSN can reverse the course.

Google has mapped the moon. Be sure to scroll all the way in.

Marketing VOX
So, minimum bids on Google will now be variable, based upon the keywords individual performance. This will need watching to determine its impact on keyword deployment and bidding strategies.