Your professional source for all the latest Search Engine Marketing news and events.

Archive for June, 2005

Microsoft Might Acquire Claria

Wednesday, June 29th, 2005

ClickZ Network
There’s something disturbingly appropriate about this. Claria is one of the worst spam-ware offenders, and Microsoft’s buggy web browser is part of the reason that such ‘tools’ spread so far and wide.

New E-mail Laws May Catch Marketers Off-Guard

Wednesday, June 29th, 2005

ClickZ Network
If you send email to Michigan or Utah that contains advertising for anything illegal for minors (alcohol, tobacco, gambling, prescription drugs, or adult-rated material), you will need to compare your list against each state’s new do-not-email lists. Penalties for violations include fines and jail time. Ostensibly, the law is protect minors, not stop spam, [...]

Google’s New Personalization Tech Has Ad Implications

Tuesday, June 28th, 2005

ClickZ Network
Google is extending its search reach by creating a system that learns what interests a searcher through analysis of previous search behavior. For instance, Google Personalized Search will be able to learn whether a search for “bass” indicates interest in fish or guitars.

WhenU Wins Trademark Case on Appeal

Tuesday, June 28th, 2005

ClickZ Network
So, the circuit court rules that bringing up a competitive product in another window is not trademark infrigement. I tend to agree. Now, let’s talk about installing software on people’s computers without their really knowing about it…

Minding the Store

Sunday, June 26th, 2005

Multi-Channel Merchant
Jeff Morris explores retail shrinkage and methods of loss prevention.

Retailers Sue Banks Over Credit Card Fees

Friday, June 24th, 2005

E-Commerce Times
Perhaps merchants are wising up to the raw deal they’ve been getting from the banks. The situation is particuarly bad with online fraud. The card holder is at no risk, and neither is the bank. The merchant takes on all the risk of charge-backs due to fraud. In fact, charge-backs mean higher transaction fees [...]

EBay Expanding Brand into Standalone Storefronts

Friday, June 24th, 2005

E-Commerce Times
This expansion brings EBay’s storefront offering more in line with that of Yahoo! Stores. The fees are much closer to Yahoo! as well, and should remove one of the major problems with eBay’s previous storefront solution.

SEM Top 10: Track Everything

Wednesday, June 22nd, 2005

Multichannel Merchant
As stated in the article, tracking results at a per keyword level is critical to the success of a paid search campaign.

Search Study Offers Marketers Tidbits

Wednesday, June 22nd, 2005

ClickZ
Most surprising in this study is the lack of loyalty people have to particular search engines. Naturally, us search professionals use multiple engines, but I would have expected most people to stick to one particular search engine. This implies that search engine marketshare could be quite volatile. The coming battles between Google, Yahoo and MSN [...]

Google CEO Confirms Payment Tool; Says Won’t Challenge PayPal

Wednesday, June 22nd, 2005

MarketingVOX
So, Schmidt says it’s not a person-to-person stored value system (such as PayPal). Perhaps they will offer some sort of payment tied to Froogle, but I suspect some sort of paid content system is more likely.