E-Commerce Times
Cookies are incredibly important in understanding what works (and what doesn’t work) in online marketing. If the number of people flushing (or out-right rejecting) cookies continues to climb, alternative tracking methodologies will have to be determined.

SEO Today
Shawn Campbell compares and contrasts Yahoo! Search Marketing and Google AdWords.

Multichannel Merchant
Margery Weinstein reports from the Annual Catalog Conference on ways to improve website conversion.

ClickZ
So, MSN continues to line up services identical (or nearly so) to Google and Yehoo. That’s all fine and good as I welcome competition in the search space, but I have to wonder if they’re going to come out with anything actually new.

ClickZ
Click fraud is a major problem in the paid search arena. Hopefully, LostClicks.com can improve the situation.

Interent Retailer
As the suit was just filed today, it is way to early to comment in much detail. However, given that none of the web analytics packages do everything they need to, anything to push companies in a new direction could be a good thing.

E-Commerce Times
The alliterative abuse in the subject line notwithstanding, Keith Regan raises a solid point. Clearly, Google, Yahoo and MSN are all moving closer and closer to eachother in terms of offerings. The competition should be good for the industry, and it’ll certainly be a heck of a lot of fun to watch.

SEO Today
Shawn Campbell discusses landing pages for paid search campaigns. In my professional opinion, effective landing pages are one of the best ways to increase site conversion, and concordantly, the ROI of your media buy.