Double the ROI of your B2B PR Efforts: Stuff Your Agency Either Doesn’t Know, or Forgot to Tell You
Tuesday, August 14, 1 p.m. EST
Bill Leake, CEO, Apogee Results
Online marketing is becoming an ever-bigger slice of B2B marketing budgets. In fact, it’s the fastest growing component, by far. But how much of this budget is being deployed properly? And is it properly integrated with your traditional PR efforts? Despite what your PR firm is telling you, most PR agencies fail to capitalize on the broader uses and implications of search & social to bolster their efforts, missing out on some easy opportunities to more than double the ROI on your existing PR spend. Learn how to get the most out of your PR efforts through effective paid media, search engine optimization, properly utilizing social media and just generally thinking outside of the traditional B2B PR box. Learn how to turn your existing PR investment into a content and lead generation machine.