If you missed our webinar on Wednesday, you missed a great one. “Persona Non Grata: The Online Marketing Secret Weapon” was chock full of need to know info regarding personas, including a statement that should be obvious to most marketers, but that I think all of us forgot from time to time: “More effective communications leads to increased sales.”
“What does communicating effectively have to do with personas?” you ask. It has EVERYTHING to do with personas.
See, personas allow us to better understand our target audience, the tasks they are trying to complete, their pain points, and how they interact with our company’s website and content. Knowing those things allows us to better design our site, create better content that’s much more direct in its purpose, and to essentially create an emotional connection between ourselves and the person on our website. And as all marketers know, creating that emotional connection is super important to getting that person to pick up the phone or fill out a contact form, thus getting them into our sales funnel.
Craig went over a lot more in the webinar, too, and I highly suggest you view it when you get a chance. And as always, feel free to leave your thoughts/questions regarding personas, or contact us if your company needs help developing their personas.