We hope everyone had an excellent Thanksgiving, ate lots of turkey, watched some great football (well, if you root for certain teams or like football) and found some excellent Black Friday and Cyber Monday deals.
The holiday treats don’t stop there, though–as our thanks to you, we’re giving you our white paper on personas. For free. Okay, so all of our white papers are free, but free is always the best price, right?
At any rate, we hope you enjoy our latest white paper Personas: The Online Marketing Secret Weapon.
White paper description: Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This white paper will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI.
Download the white paper now, and feel free to leave comments regarding your experience with personas. Do you know what they are? Do you use them at all? Do you need help figuring out who your target personas are and how to effectively implement them? Leave your comments below!
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