Is the content on your site linkable? Does it need to be beefed up? Do you deserve to be ranked on the first page? No, yes, no? We’ll use Austin Restaurant Week to illustrate the idea behind creating sumptuous, linkable content to garner incoming links. Google is hungry and you need to feed it.
First, what is Austin Restaurant Week? Between September 13th- 16th and September 20th – 23rd, those fortunate enough to be in Austin can visit a number of fine dining establishments to feast on a delicious menu set at an affordable fixed price, between $25 – $35. Call in a reservation to ensure you and your significant other a seat and eat up (if you’re looking for a date idea, I think this fits the bill perfectly)!
Second, how does this have anything to do with SEO and beefy content? Rewind to last night. I’m sitting in my living room nearly comatose from the pizza and football I’ve gorged myself on for the past few hours. Of course, my mind’s nose picks up the scent of Austin Restaurant Week and I head to the website. I click the links of two places I’ve not been to, Roaring Fork and Green Pastures Restaurant, and notice links to their respective menus:
Now, like I said, I’ve never been to the Roaring Fork and am making no assumptions about the quality of their dining. As a matter of fact, I’ve heard nothing but good things. When I mentioned this blog idea to a co-worker, she said, “Roaring Fork is one of my favs.”
However, looking at these two menus, which one has you salivating? Which one has beefier content? Which menu would you rather link to? Which menu provides the most information about their offerings? I think the information provided in the Green Pastures Restaurant menu makes their food sound much more enticing – they didn’t even dress up the language with adjectives – and I’d be more inclined to link to their menu.
If I or a search engine only had the information provided by the menus, and could look at the popularity of each by way of incoming links, to determine the most relevant menu for a search term such as “austin fine dining” or “austin restaurants,” then who would likely rank in first position?
The same idea should drive your analysis of the content on your own site: if someone came across my site, would the information I’m providing them about “Software Development Life Cycle” be enough for them to link back to my site? If I visit a competitor’s website and notice they’re providing beefier content that likely attracts incoming links, then why should I be ranked ahead of them?
To summarize, be honest about the quality and/or quantity of the content on your site: Is it informative? Should more be added? But not simply added to attain a mythical keyword density. Is it linkable? Smoked salmon or The Upland Game Plate: Quail, Quail and Some More Quail? Serve your visitors with healthy portions of information.
And, in case you’re wondering, I’ll be making a trip to The Melting Pot tonight.